Why having your own website is
so important.
The internet has taken the
world by storm.
There are now over 2,950,000,000
users connected.
(source:
www.internetworldstats.com)
Australia currently has over 17,000,000 users online who can
all be contacted for less than
the cost of a local call.
Today even for free. (www.skype.com)
Would that be a good prospects
list?
It has become the fastest
growing
communication medium since the
invention of
the telephone.
Nobody should under-estimate the
power of
this highly sophisticated world
wide computer network that is
changing the way we do
business today.
Last year consumers purchased
over 30 billion US$$ over the
internet and it is predicted
that this amount will double in
2005/2006.
Whilst medium and small
companies were still reluctant
to invest in their internet
presence
a few years ago, today most have
recognised
that consumer purchase habits
are changing
fast.
In most Australian families (and
around the
world). Mum and Dad both have to
work full
time in order to make ends meet.
This leaves
them with little or no time at
all to do their shopping during
day time.
Supermarket chains quickly
adjusted their
opening times to the changing
buying habits
of their customers and now stay
open till 9
pm on week days almost
everywhere in
Australia.
Some have now even set up a
facility through
which customers can order via
the internet,
pay by credit card and have
their groceries
delivered.
People are more and more
shopping on line.
Businesses that are not on
the web, no
matter how small, soon will be
yesterday's
news.
The web is becoming the
preferred method of
choice to shop and research
products and services.
If you're not on the web then
they just are
not interested in your business.
They look at your business as
being 'behind'
and not up to date.
Take a look at how you could
look.
click here
There are many other reasons
to be on the web, too many to
actually list, but here are just
a few other reasons why you
should have your own website in
the column to the right.
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A powerful
website can
be
extremely
cost
effective.
When you
look at the
cost of
radio
commercials
or printed
flyers over
a year, the
websites pay
for
themselves
in no time. |
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If
your competition has
a website and you
don't,
prospective
customers will buy
from them
and not from you.
If your competition
does not have
a website then
you will be one
step ahead. |
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It is your showroom
to the world,
open for business 24
hours per day 7 days
per week.
Remember the
changing buying
habits of customers
generally? |
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A website works
and advertises for
you
while you do other
constructive things
for your business. |
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A website answers
most people's
questions
without having to
call your business
and waste your
valuable time.
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A website allows the
customers to contact
you
and you contact them
at each others
convenience by
email. |
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You can collect
names and email
addresses
and build up a
mailing list to
which you can send
special offers
and/or announce new
products. |
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A website allows
country/remote
people
to see the photo
galleries and find
out what is possible
before coming to
town.
They even could
order without coming
to town. |
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A website is your
products catalogue.
You can update
product information
within minutes
without having to
re-print your entire
catalogue. Upload
new product
information in
minutes.
Delete discontinued
products in minutes. |
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A web address on
your flyers,
in radio and/or
television
commercials shows
you're existing and
potential customers
that you are on top
of things
and that your
products or services
are state of the
art. |
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Start mentioning
your website
in newspaper ads, on
your business cards,
on your truck and
you are giving
access to your
business 24/7. |
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